Noam Toran
Born in 1975
The work of the American artist Noam Toran involves the creation of intricate narratives developed as a means to reflect upon the interrelations of cinema, literature, history, design and memory. His work examines how fictions influence the collective consciousness, be it as collective myth or memory forming. This is realized through an original way of deconstructing and reconfiguring cinematic and literary codes, conventions and structures, and weaving them with historical materials, thereby complicating the relation between artifact and artifice. What results are installations comprised of objects, films and texts which provide the viewer with a space for speculation and interpretation. Noam Toran transposes real objects into fictions and vice versa. As was already the case with Obsolete Machine N°1, which Galeries Lafayette displayed in its store windows in 2010, Toran elicits his vision of a productive system that pushes the boundaries of constraint and absurdity. His work is exhibited, screened and published internationally, and is part of the NY MoMA, frac île-de-france, and Israel Museum collections.
