Marc Horowitz
Born in 1976 in Westerville, Ohio, USA. He lives and works in Los Angeles.
A life artist in the fullest sense, he has been dubbed “the Californian entertainer”. His projects are in dialogue with a diverse range of subjects, including entertainment, advertising, the built environment, commerce and the quest for daily meaning. His actions, shown in 2011 at the Louis Vuitton cultural center, draw on the legacy of situationists, Fluxus and, more recently, relational aesthetics. In his own day-to-day, he is constantly making lists of potential inventions, neologisms, moneymaking schemes, jokes, drawings, websites, characters and impromptu video. It is his hope that these projects speak to “the moment”: that they reflect and critique American idealism and expansionism.
